The key to a web site’s success is its ability to entice surfers to stop at that site, absorb what it offers, and return at a later date. This guide provides tools such as templates, checklists, and forms as well as proven techniques such as using e-mail, links, and online advertising to increase the number of initial users and repeat visitors to the site. This resource will prove invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking the skills needed to make a web site successful.

Over the past few years there has been literally a tidal wave of companies building Web sites. This phenomenal boom in Web site creation and online traffic has intensified the battle for the consumer’s time and attention. A secondary component or required follow-on to Web site design involves developing comprehensive online marketing strategies to capture online market share. The need for information and advice on developing Internet marketing strategies is tremendous.

Building a Web site, however, is just the first step. Driving business to your site takes knowledge, planning, time, and effort. If you are intent on maintaining a competitive advantage, then you need to build the traffic to your site by implementing an effective Internet marketing strategy