In 2000, Jakob Nielsen, the world's leading expert on Web usability, published a book that changed how people think about the WebDesigning Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultant Hoa Loranger, and created an updated companion book that covers the essential changes to the Web and usability today. Prioritizing Web Usability is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors' wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you'll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!
Jakob Nielsen
Jakob Nielsen, Ph.D., is a principal of Nielsen Norman Group. He is the founder of the "discount usability engineering" movement, which emphasizes fast and efficient methods for improving the quality of user interfaces. Nielsen, noted as "the world's leading expert on Web usability" by
U.S. News and World Report and "the next best thing to a true time machine" by
USA Today, is the author of the best-selling book
Designing Web Usability: The Practice of Simplicity (New Riders Publishing, 2000), which has sold more than a quarter of a million copies in 22 languages. His other books include
Usability Engineering (Morgan Kaufmann, 1993); with Robert L. Mack,
Usability Inspection Methods (Wiley, 1994);
Multimedia and Hypertext: The Internet and Beyond (Morgan Kaufmann, 1995);
International User Interfaces (Wiley, 1996); and with Marie Tahir,
Homepage Usability: 50 Websites Deconstructed (New Riders Publishing, 2001).
Hoa Loranger
Hoa Loranger is a user experience specialist at Nielsen Norman Group and heads the group's San Diego office. She consults with many prominent companies in the entertainment, finance, technology, e-commerce, intranet, and other industries. She has worked with clients to successfully implement user-centered design strategies leading to improved sales and ROI.
Loranger gives keynotes and tutorials on a wide range of topics, including usability principles and guidelines, user-centered design concepts, and applied research methodologies. She produces training videos and authors reports on topics such as: Flash-based applications, teenagers on the Web, "About Us," business-to-business (B2B) Web sites, and paper prototyping techniques. Her extensive usability research has spanned the globe, including Asia, Australia, Europe, and North America.
