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A Quick Start Guide to Google AdWords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business)

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A Quick Start Guide to Google AdWords outlines the background to Google, reveals the secrets behind pay-per-click advertising and what sells online, and gives vital tips on how to create a great campaign. With up-to-the-minute case studies and tips on vital business skills it covers: how to set up an account; the secrets of what sells online; how to word your ads effectively; how to pay the least amount for the most popular words; how to track profits; pitfalls to avoid.

For the non-techie who wants to be involved, this book will show you how to research, prepare and run your own AdWords campaign as well as giving you the tools and the confidence to be able to explain it to others.
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Understanding Intracardiac EGMs and ECGs
Understanding Intracardiac EGMs and ECGs

This practical “how-to” manual for interpreting electrograms and understanding how they relate to the more easily understood/obtained electrocardiogram (ECG) is designed to be used in electrophysiology laboratories and during preparation for certification tests. Clear enough to be understood by the novice, this inexpensive paperback...

Yen & Jaffe's Reproductive Endocrinology: Physiology, Pathophysiology, and Clinical Management
Yen & Jaffe's Reproductive Endocrinology: Physiology, Pathophysiology, and Clinical Management

Yen Jaffe's Reproductive Endocrinology helps you successfully diagnose and manage the spectrum of female and male reproductive system diseases, from impaired fertility, infertility, and recurrent pregnancy loss through problems of sexual development, puberty, menstrual disturbances, fibroids, endometriosis, and reproductive aging....

Machine Translation: Its Scope and Limits
Machine Translation: Its Scope and Limits
Machine Translation (MT) is both an engineering technology and a measure of all things to do with languages and computers—whenever a new theory of language or linguistics is offered, an important criteria for its success is whether or not it will improve machine translation.

This book presents a history of machine translation (MT) from...


The BRC Global Standard for Food Safety: A Guide to a Successful Audit
The BRC Global Standard for Food Safety: A Guide to a Successful Audit

This book will offer companies in the food industry a comprehensive guide to preparing for a British Retail Consortium Standard evaluation (Issue 6). It will enable them to ensure that the correct systems are in place to achieve the Standard, and also that they present themselves in the best possible light during the audit process. It will...

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a...

Instant MinGW Starter
Instant MinGW Starter

Develop, debug and profile your C++ applications using the MinGW open source software

Overview

  • Learn something new in an Instant! A short, fast, focused guide delivering immediate results.
  • Learn how to use MinGW with new projects, and how to integrate it with old ones.
  • Learn...
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