| Every trade has its role models. And for me, there is no better model for ad copywriters or maazine editors... -- Ray Schultz, Editor, DIRECT Magazine
I have been a fan of Joseph Sugarman's copywriting and marketing ideas for years and have benefited greatly... -- Jack Canfield, Co-author, Chicken Soup for the Soul
There are a lot of great copywriters, but Joe Sugarman is the best. He knows how to build a story... -- Richard Thalheimer, President, The Sharper Image
About the Author
Joseph Sugarman has been highly recognized for his effective advertising copy and the innovations he's brought to the direct marketing field. He won many awards to include Direct Marketing Man of the Year and the distinguished Maxwell Sackheim Award for his career contributions to direct marketing. He's become a role model for many in sales, marketing and direct marketing. He has authored five books and has successful run several business--all created from the power of his pen. |
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 The Harvest of a Century: Discoveries in Modern Physics in 100 EpisodesPhysics was the leading science of the twentieth century and the book retraces important discoveries, made between 1895 and 2001, in 100 self-contained Episodes. Each is a short story of the scientists involved, their time and their work. Together, they formed a mosaic of modern physics: formulating relativity and quantum mechanics, finding the... |  |  |  |  Encyclopedia of CybercrimeThe first comprehensive encyclopedia to examine all aspects of the mysterious world of cybercrime
There are today no more compelling sets of crime and security threats facing nations, communities, organizations, groups, families and individuals than those encompassed by cybercrime. For over fifty years crime enabled by computing and... |
 McGraw-Hill Concise Encyclopedia of Science & Technology, Fifth EditionThoroughly revised and updated, this new edition is based on the content of the world-renowned McGraw-Hill Encyclopedia of Science & Technology, Ninth Edition, the most widely used science reference of its kind. Readers will find concise, authoritative, and up-to-date articles on every major field of science and technology -- by... |  |  SuperFractalsSuperFractals is the long-awaited successor to Fractals Everywhere, in which the power and beauty of Iterated Function Systems were introduced and applied to producing startling and original images that reflect complex structures found for example in nature. This provoked the question of whether there is a deeper connection between topology,... |  |  Strength of Materials and Structures, Fourth EditionEngineers need to be familiar with the fundamental principles and concepts in materials and structures in order to be able to design structurers to resist failures. For 4 decades, this book has provided engineers with these fundamentals.
Thoroughly updated, the book has been expanded to cover everything on materials and structures that... |
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