Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs, 9781891686009 (1891686003), Delstar, 1998

Every trade has its role models. And for me, there is no better model for ad copywriters or maazine editors... -- Ray Schultz, Editor, DIRECT Magazine

I have been a fan of Joseph Sugarman's copywriting and marketing ideas for years and have benefited greatly... -- Jack Canfield, Co-author, Chicken Soup for the Soul

There are a lot of great copywriters, but Joe Sugarman is the best. He knows how to build a story... -- Richard Thalheimer, President, The Sharper Image

About the Author

Joseph Sugarman has been highly recognized for his effective advertising copy and the innovations he's brought to the direct marketing field. He won many awards to include Direct Marketing Man of the Year and the distinguished Maxwell Sackheim Award for his career contributions to direct marketing. He's become a role model for many in sales, marketing and direct marketing. He has authored five books and has successful run several business--all created from the power of his pen.

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