Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority

Buy
Today's richest market is the New Customer Majority: middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it require a new kind of marketing research arsenal.

In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. As more companies seek sales from multiple age groups, ""ageless marketing"" becomes critical to financial performance. Companies that master its subtleties have realized amazing profits. New Balance, for example, saw an annual rate of 25 percent or more with its ageless marketing themes, even when the athletic shoe industry had shown no growth since 1997.

Ageless Marketing introduces a new research approach in profiling this lucrative market. Companies that want to tap into this important segment will get insights into the characteristic values and motivations that trigger the New Customer Majority's spending choices. Wolfe and Snyder describe the challenges in marketing to this group, the stages and differences in their life experiences, and the ways to make meaningful marketing overtures.

Above all, readers will see how ""empathetic connections"" drive many buying decisions for this market, why traditional ploys simply will not work, and how to create marketing campaigns that yield continuing customer satisfaction and brand loyalty.

Text documents the results of a research project on the aging boomer generation; detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. DLC: Aged consumers.

(HTML tags aren't allowed.)

High Availability Scenarios With IBM Tivoli Workload Scheduler And IBM Tivoli Framework
High Availability Scenarios With IBM Tivoli Workload Scheduler And IBM Tivoli Framework
This Redbook explains how to implement IBM Tivoli Workload Scheduler within a high availability environment, as well as how to design and create a Tivoli Framework environment.

In this IBM Redbook, we show you how to design and create highly available IBM Tivoli Workload Scheduler and IBM Tivoli Management Framework (TMR server, Managed...

Declarative Programming for Knowledge Management: 16th International Conference on Applications of Declarative Programming and Knowledge Management, INAP
Declarative Programming for Knowledge Management: 16th International Conference on Applications of Declarative Programming and Knowledge Management, INAP
Knowledge means power – but only if it is available at the right time, the right place, and in the hands of the right people. Structured, engineered, repeatable methods to gather, transport, and apply knowledge are collectively called knowledge management.

Declarative programming strives for the ideal of programming by wish: the
...
Strategies That Win Sales : Best Practices of the World's Leading Organizations
Strategies That Win Sales : Best Practices of the World's Leading Organizations

Today's complex selling environment has altered the definition of what it takes to be truly successful. Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels. Sales performance consultants Mark Marone and Seleste Lunsford, and the team at AchieveGlobal, identified 17...


Lightwave 3D Character Animation
Lightwave 3D Character Animation
This book is for anyone who has ever had a character in their heart that they’ve wanted to bring to life with as much fluidity, power, and grace as can be seen in the best animated feature films. This is a book for anyone who has wanted to become an animator but hasn’t gone to Sheridan College in Toronto or CalArts in Valencia. This is...
Who Says Elephants Can't Dance?:  Inside IBM's Historic Turnaround
Who Says Elephants Can't Dance?: Inside IBM's Historic Turnaround

In 1990, IBM had its most profitable year ever. By 1993, the computer industry had changed so rapidly the company was on its way to losing $16 billion and IBM was on a watch list for extinction -- victimized by its own lumbering size, an insular corporate culture, and the PC era IBM had itself helped invent.

Then Lou Gerstner was...

A Business and Its Beliefs : The Ideas That Helped Build IBM
A Business and Its Beliefs : The Ideas That Helped Build IBM

When first published in 1963, IBM CEO Thomas Watson Jr.’s A Business and Its Beliefs gave readers an unprecedented look inside IBM’s executive offices. Watson--son of IBM’s founder--candidly discussed how the company clung to its values during the first great technological shift, and how this refusal to compromise...

©2021 LearnIT (support@pdfchm.net) - Privacy Policy