|
Corporate identity, the design and marketing buzzphrase of the 80s and 90s, has undergone a revolution in the last five years. Now the talk is of branding. With the growth of globalisation and the increasing realisation among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges. Arranged in thematic chapters with an introduction, this book identifies and deconstructs the kind of corporate move that turns a footwear store into a ‘cathedral’ and a cigarette brand into a smoker’s retreat. It tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas. Beyond Logos shows how, as we enter the 21st century, we are being taken beyond logos.
Clare Dowdy is the former features editor of UK design industry journal DesignWeek and now news editor of wallpaper* magazine. She writes on design and branding for the Financial Times, Blueprint and Graphics International. |
|
|
 Building the Agile Enterprise: With SOA, BPM and MBM (The MK/OMG Press)In the last ten years IT has brought fundamental changes to the way the world works. Not only has it increased the speed of operations and communications, but it has also undermined basic assumptions of traditional business models and increased the number of variables. Today, the survival of major corporations is challenged by a world-wide... | | Matrix Transforms for Computer Games and Animation
Matrix transforms are ubiquitous within the world of computer graphics, where they have become an invaluable tool in a programmer’s toolkit for solving everything from 2D image scaling to 3D rotation about an arbitrary axis. Virtually every software system and hardware graphics processor uses matrices to undertake operations such as... | | Sex For Sale: Prostitution, Pornography, and the Sex IndustryA groundbreaking collection of essays on the sex industry. Sex for Sale contains original studies on sex work, its risks and benefits, and its political implications. The book covers areas not commonly researched, including gay and lesbian pornography, telephone sex workers, customers of prostitutes, male and female escorts who work... |
|
