Building Web Reputation Systems

Building Web Reputation Systems, 9780596159795 (059615979X), Yahoo Press, 2010

Today’s Web is the product of over a billion hands and minds. Around the clock and around the globe, people are pumping out contributions small and large: full-length features on Vimeo, video shorts on YouTube, comments on Blogger, discussions on Yahoo! Groups, and tagged-and-titled Del.icio.us bookmarks. User-generated content and robust crowd participation have become the hallmarks of Web 2.0.

What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. This book shows you how to design and develop reputation systems for your own sites or web applications, written by experts who have designed web communities for Yahoo! and other prominent sites.

Building Web Reputation Systems helps you ask the hard questions about these underlying mechanisms, and why they're critical for any organization that draws from or depends on user-generated content. It's a must-have for system architects, product managers, community support staff, and UI designers.

Scale your reputation system to handle an overwhelming inflow of user contributions
Determine the quality of contributions, and learn why some are more useful than others
Become familiar with different models that encourage first-class contributions
Discover tricks of moderation and how to stamp out the worst contributions quickly and efficiently
Engage contributors and reward them in a way that gets them to return
Examine a case study based on actual reputation deployments at industry-leading social sites, including Yahoo!, Flickr, and eBay

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