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Creating a Brand Identity: A Guide for Designers

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Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.

Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity.

Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more.

Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time.

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Financial Services Firms: Governance, Regulations, Valuations, Mergers, and Acquisitions
Financial Services Firms: Governance, Regulations, Valuations, Mergers, and Acquisitions

Indispensable coverage of new federal regulatory reforms and federal financial issues

An essential guide covering new federal regulatory reforms and federal financial issues

Financial Institutions, Valuations, Mergers and Acquisitions, Third Edition presents a new regulatory framework for financial...

Pro Windows Small Business Server 2003
Pro Windows Small Business Server 2003
Microsofts Windows Small Business Server has taken the market by storm, offering a compelling solution for business with 50 or fewer employees. Pro Windows Small Business Server 2003 is a complete guide for you intermediate-to-advanced administrators who have deployed SBS, gotten it working for your organizations, and want to take the...
Delivering Sustainable Buildings: An Industry Insider's View
Delivering Sustainable Buildings: An Industry Insider's View

The UK government has committed to reducing the nation’s carbon emissions by 80% by 2050. Buildings currently use almost half of the UK’s generated energy and they are now the focus of an unprecedented drive to cut energy use in our homes, offices, schools, libraries – in fact in almost every building, public or private.

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MCSE Self-Paced Training Kit (Exam 70-298): Designing Security for a Microsoft® Windows Server(TM) 2003 Network
MCSE Self-Paced Training Kit (Exam 70-298): Designing Security for a Microsoft® Windows Server(TM) 2003 Network

Ace your preparation for the skills measured by MCP Exam 70-298—and on the job—with this official Microsoft study guide. Work at your own pace through a system of lessons, practice exercises, and design activities.

Maximize your performance on the exam by learning how to:

  • Document the impact of business and...
Microsoft SharePoint 2010 Developer's Compendium: The Best of Packt for Extending SharePoint
Microsoft SharePoint 2010 Developer's Compendium: The Best of Packt for Extending SharePoint
A Packt Compendium is a book formed by drawing existing content from several related Packt titles. In other words, it is a mash-up of published Packt content – Professional Expertise Distilled in the true sense. Such a compendium of Packt's content allows you to learn from each of the chapters' unique styles and Packt...
Fundamentals of the Physics of Solids: Volume 1: Structure and Dynamics
Fundamentals of the Physics of Solids: Volume 1: Structure and Dynamics
"This first volume a ] focuses on crystal structure and lattice dynamics. a ] provides a substantial amount of theoretical material at an advanced graduate level. a ] There is more material here than can be covered in a single semester, and this book is more detailed than the well-known books a ] . This volume would be most attractive for a...
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