Innovations, Standards, and Practices of Web Services: Emerging Research Topics

iOS 10 SDK Development: Creating iPhone and iPad Apps with Swift

Pragmatic Bookshelf, 2017

All in on Swift! iOS 10 and Xcode 8 make it clearer than ever that Swift is Apple's language of the future. Core frameworks have been redesigned to work better with Swift, and the language itself continues to evolve quickly. iOS 10 SDK Development is the pure-Swift approach to developing for the iOS platform. This...

Macromedia Flash MX Advanced for Windows and Macintosh Visual QuickPro Guide

Peachpit Press, 2002

Ready to take your Flash knowledge to the next level? Then Macromedia Flash MX Advanced for Windows and Macintosh: Visual QuickPro Guide is your ticket. Designed for professionals like yourself-users who have mastered the basics of Flash but need help with the advanced animation techniques and ActionScripting--this guide is a must-have for graphic...

Contemporary Research in E-marketing

Idea Group Publishing, 2005

This innovative text brings the interdisciplinary work of e-marketing to one outlet, and fuels the cross-fertilization of ideas and dissemination of key research concepts.

Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one...

Beyond the Brand : Why Engaging the Right Customers is Essential to Winning in Business

Kaplan Business, 2004

Branding reached its zenith in the dot-com era, when as much as 90 percent of the venture capital raised by start-ups was budgeted simply to establish corporate identity and earn a spot in the public’s awareness. Since then, however, it’s become increasingly clear that companies were approaching things backwards. And so the time has...

802.11 Wireless Networks: The Definitive Guide (O'Reilly Networking)

O'Reilly, 2002

As a network administrator, architect, or security professional, you need to understand
the capabilities, limitations, and risks associated with integrating wireless LAN
technology into your current infrastructure. This practical guide provides all the
information necessary to analyze and deploy wireless networks with confidence....

Managing Knowledge for Sustained Competitive Advantage: Designing Strategies for Effective Human Resource Management

Pfeiffer, 2003

Knowledge management is a topic of steadily increasing interest to today's organizations. To date, however, the field of industrial/organizational psychology has not yet applied its unique knowledge and expertise to the problem of competing through knowledge. This volume addresses the problem by presenting a framework— derived from the...