| How can I be sure that my influence on this world will improve my life and the lives of those around me? This is a question I ask myself every day. Every day I need to learn and to grow in my personal and professional life. As this book explains, returning to the basics of self-examination builds compelling, influential brands.
We all have a brand, whether we realize it or not. Whether you are considering your organization or yourself as an individual, your brand is what people think of you. You might be referring to your brand as your image, your reputation, or the impression you make on the world. Whatever you call it, it is the reason you attract attention and why people give you attention. With the right kind of attention you can make a powerful impact on the world. The attention I’m talking about isn’t what you get for standing onstage or about thinking you’re the center of the universe (or even the cocktail party or board meeting). It comes in many forms, from essential self-respect, a thoughtful word from your boss, good service at a restaurant, being chosen for the team, or a successful sales call to the obvious applause and awards some envy—and some deserve. If you go through the process discussed in this book, you will uncover the secret to your personal and professional identity that will be the cornerstone of your brand.
This book is not just a business tool. It is a plan for life fulfillment. Fulfillment comes from being authentic and genuine even though it may be uncomfortable at first. You can define success in terms of fame and wealth, but it is that and more when you follow the process I’ve illustrated herein. Financial, emotional, and spiritual success can be gained as soon as you begin. However you define your success, it is critical that you feel fulfilled and satisfied, or you will be chasing a dream that can’t be caught. |