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Have you ever wondered why you never see shops selling
chocolate-covered sprouts? Or cat food that glows in the
dark? Or why you can’t buy edible cutlery? Well it’s probably
because they are not very good ideas. Unfortunately it is
usually far easier to think up hopeless ideas than good ones.
In fact one of the biggest things that deters would-be entrepreneurs
from taking the plunge and setting up their own
business is the lack of a promising idea.
So what constitutes a good idea? How do you go about
looking for one? And when you find one, how do you know
if it will be good enough to turn into a successful business?
As the Enterprise Editor of The Sunday Times I have spoken
to hundreds of successful entrepreneurs about where and
how they found the inspiration for their business. This book
tells the stories of 30 of them. Their answers will intrigue
and inspire you.
The first requirement of a good business idea is that it
solves a problem. Indeed Doug Richard, a judge on the BBC
television show Dragons’ Den and founder of research
company The Library House, says that the secret to finding
potential ideas is to start seeing every problem in life as an
opportunity. |
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