If you own any other books on search engine optimization, throw them out. They
belong to the mass of misinformation that has been swimming around for years,
keeping people from making their websites truly appealing to search engines. And
no surprise, Google loves it.
What I am about to share with you are the real, gritty, tried-and-true tactics that
have made my websites consistently show up at the top of Google for seven years
and have made me a millionaire. My relationship with Google is love/hate. On the
one hand, I am astounded by the brilliance of a company that makes my life easier
every day and continues to come out with innovative products that push the level
of communication and organization in our society to new heights. On the other
hand, they have done everything they can to stymie my efforts to publicize websites
that are so content-rich, so original, and by any stretch of the imagination so
deserving of good placement in the search results.
One thing I should make clear from the beginning: I don’t do any black-hat stuff.
For those who aren’t familiar with search engine jargon, that means I don’t partake
in unethical schemes or employ any tactics that do nothing more than fool Google
into thinking my websites are more valuable than they actually are. No, what I have
done is become intimately familiar with Google’s rule book—the one they would do
anything to hide from the public—and play by those rules very closely.