Is your website performing as well as it should? Are you retaining visitors— or losing them too fast? Are you converting lookers to buyers—or are they bouncing from your site before they finish the checkout process? When you want to find out more about the people visiting your website, turn to Google Analytics. Google Analytics is a free tool offered by Google that generates detailed statistics about website visitors. This tool—actually, a series of detailed reports—tracks visitors from all referring sources, including search engines, pay-per-click (PPC) advertising networks (such as Google AdWords), display advertisements, email marketing, and other channels. It tells you how visitors found your site—and if they came from a search engine, just what they were searching for.
But that’s not all. Google Analytics tells you what pages these people visit on your site, how long they view each page, and where they exit your site. It’s information that is both interesting and useful; Google Analytics is a great tool for improving the effectiveness of any website.
The problem is that Google Analytics offers so much detailed data, it’s hard to keep it all straight. There’s so much there, it’s overwhelming. How do you know what report holds the information you need? And how do you customize Google Analytics to work best with your specific pages? That’s where this book comes in. Sams Teach Yourself Google Analytics in 10 Minutes is a quick-and-easy way to learn how to use Google Analytics to analyze and improve your website. Every lesson in this book is short and to the point, so you can learn everything you need to learn atyour own pace, in your own time. Just follow the straightforward Sams Teach Yourself in 10 Minutes game plan: short, goal-oriented lessons that can make you productive with each topic in 10 minutes or less.