| The mobile landscape is an evolving ecosystem of constant exploration and progressive thinking. Mobile is more than just the device that we carry in our bag for phone calls and text messages with friends. It’s a device that connects users to a wealth of information and portable experiences throughout the globe—experiences such as those found in art galleries, brand and marketing initiatives, broadcast and news channels, gaming, entertainment and sporting events, mapping, and much more.
And statistics show that mobile usage numbers are on the rise. With new handsets being released on the market featuring enhanced interfaces and functionality, users are becoming accustomed to new methods of interactive behavior or new features and are adopting mobile for more than just phone calls. As users become more fl uent in the mobile landscape, they pave the way for developers to build upon past successes and failures. |
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