We all know that the business environment changes every day. But the radical shift that’s taken place in negotiating in recent years is so substantial that it requires an equally radical shift in thinking. Looking at negotiation as a series of tactics simply won’t work anymore. The only way you can meet the challenges of negotiating in today’s business world is to think of negotiating as a process. And that’s what Strategic Negotiation is all about. It provides you with a systematic and rational process that enables you to go beyond “win-win” to create true, measurable business value, and allow both you and your customer to meet—and exceed—your negotiation goals.

Based on the research of Harvard professor Max H. Bazerman, and further developed by Brian Dietmeyer and his colleagues at Think! Inc., the Strategic Negotiation process shows that ultimately every negotiation follows the same “blueprint,” and how by filling in that blueprint you and your customers can get even more out of a negotiation than either of you expected going into it.