| "...provides a number of very useful hints on how to make streaming successful (rather than merely profitable)."
EBU Technical Review
"This book offers a useful guide for building and managing a streaming and digital media business ... successfully." EBU Book Review
This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.
* Strategies to build profitable businesses using streaming and rich media technologies;
* Critical implications of streaming and digital media technologies on today's business;
* Recommendations for evaluating, selecting and implementing the audio and video needs of your company;
* Hard data on the financial aspects of streaming projects and the demographics of users;
* Real-world ROI case studies of what has worked--and what hasn't--from companies such as Ernst & Young, JPMorgan Chase, Bumble & bumble, New York City Public Schools, MasterCard, Unisys, and More.
Professional media corporations have discovered streaming is a cheap and easy way to broadcast content, as a fee-based service or as a marketing and advertising vehicle for traditional media distribution outlets. Other industries have tapped its potential for distance learning, corporate communications or on-line media events, like a shareholder's meeting. Today's challenge is not can you build a system to deliver audio and video over the Internet, but should you. The Business of Streaming and Digital Media gives readers a concise and direct analysis of the successes to capture and the pitfalls to avoid as they build the internet-focused portion of their distribution system.
About the Author
Dan Rayburn is recognized as the "voice for the streaming media industry" and as one of the Internet industry's foremost authorities, speakers, and writers on Streaming and Digital Media Technologies for the past ten years.
He is Executive Vice President for StreamingMedia.com, a diversified news media company with a mission to serve and educate the streaming media industry. He co-founded in one of the industry's first streaming media webcasting production companies successfully acquired by Digital Island for $70 million dollars. As an established writer, Dan's articles on streaming media trends and technologies are regularly published in many languages in major trade magazines and web portals around the world. Regularly consulted by the media Dan has been featured in over one hundred print and on-line news articles. He is the author of both The Business of Streaming and Digital Media (Focal Press 2005) and Hands-On Guide to Webcasting (Focal Press 2005). |
