A cliché it may be but we are living in ever more turbulent times. Business decision-making has become more challenging and unpredictable than ever: we experience unforeseen and often cataclysmic changes in consumer demand, both at home and in export markets; customers continue to demand more, more quickly and for less; new laws and regulations abound; competitors steal loyal customers; and, increasingly, a call centre has replaced the advice that once could be found from a Small Business Adviser.

This book provides all the information that a Small Business owner, director or manager will need in every facet of growing the business in a practical, easy to use format

About the Author

Peter Wilson worked in manufacturing and retail management then joined the teaching faculty of the London Business School. He founded The Enterprise Partnership in 1983 to offer management development and consultancy services to SMEs. He has previously written books for the small business market.

Sue Bates worked in advertising and was marketing director for an International cosmetics company before joining London Business School. She is a management psychologist and lectures and consults in organizational development for SMEs, communications, management processes and leadership development.