|
"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder what possessed you to pay $50 for a medallion commemorating the series finale of Friends, you'll know where to turn."
--Slashdot.org
"If you're like most people, you think advertising and marketing work--just not on you. Robert Levine's The Power of Persuasion demonstrates how even the best-educated cynics among us can be victimized by sales pitches."
--The Globe and Mail
"Levine puts [his] analysis in the service of his real mission--to arm the reader against manipulation."
--The Wall Street Journal
"This wonderful book will change the way you think and act in many realms of your life."
--Philip Zimbardo former president, American Psychological Association |
|
|
System-on-a-Chip: Design and TestThis project started as an interim report. The purpose was to communicate to various groups within Advantest about the main issues for system-on-achip (SoC) design and testing and the common industrial practices. Over one years time, a number of people contributed in various capacities to complete this report.
... | | Conceptual Spaces: The Geometry of Thought"This is a fearless book that casts a wide net around key issues in cognitive science. It offers the kind of coherent, unified view that the field badly needs." - Steven Sloman, Associate Professor, Cognitive and Linguistic Sciences, Brown University"
Within cognitive science, two approaches currently dominate... | | Macintosh Switcher's Guide (Wordware Macintosh Library)Maybe you saw the Switcher advertisements on television or the web. Maybe you were drawn into an Apple Store by the beautiful machine in the display. Maybe you’ve always thought a little differently, or wanted something a little different for a change. Whatever the reason for your switch to Macintosh, here you are. ... |
Learning SPARQL
Gain hands-on experience with SPARQL, the RDF query language that’s bringing new possibilities to semantic web, linked data, and big data projects. This updated and expanded edition shows you how to use SPARQL 1.1 with a variety of tools to retrieve, manipulate, and federate data from the public web as well as from private... | | Beginning Drupal 7
This book focuses on the nontechnical user who is responsible for building, maintaining, and managing Drupal web sites. The book covers why you should consider using Drupal when building a new web site, what Drupal is, installing and configuring Drupal, creating and managing content, managing users, adding functionality to your web site... | | |
|