Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and...

Fluctuating customer requirements and competitive forces are putting more pressure on sales professionals. If you work in complex sales, you know that it’s the most competitive and lucrative arena in the sales world. But setting yourself apart from the competition is tough. Success demands superior strategies and precise execution. If the...

As the world economy becomes more interdependent and competition for business continues to be more globally oriented, it has become necessary to address the issues of IT management from a broader global focus. Information technology is not only the enabler of the global marketplace but also a potential solution base for achieving global...

Behind the experience and talents cataloged in your resume lies an intrinsic power that fuels your soul and your success: your genius. As ancient as the Greeks, as trendy as New Age, the concept of genius is fully grounded in contemporary life in this powerful journey of self-discovery that takes you right to the core of what makes you...

Fabricated tells the story of 3D printers, humble manufacturing machines that are bursting out of the factory and into homes, businesses, schools, kitchens, hospitals, even the fashion catwalk. The magic happens when you plug a 3D printer into today's mind-boggling digital technologies. Add to that the Internet, tiny, low cost...