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Forms make or break the most crucial online interactions: checkout, registration, and any task requiring information entry. In Web Form Design, Luke Wroblewski draws on original research, his considerable experience at Yahoo! and eBay, and the perspectives of many of the field's leading designers to show you everything you need to know about designing effective and engaging web forms.
Web form design. Do we really need an entire book on such a mundane topic? You bet we do. As arbiters of checkout, registration, and data entry, Web forms are often the lynchpins of successful Web applications.
• Checkout forms are how ecommerce vendors close deals—they stand between people and the products or services they want and between companies and their profits. For example, eBay’s vast inventory (it’s the 30th largest economy in the world) is driven in no small part by its Sell Your Item form.
• Registration forms are the gatekeepers to community membership—they allow people to define their identity within social applications. All of MySpace’s 150+ million users joined through a Web form. |
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