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What Makes Your Brain Happy and Why You Should Do the Opposite

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This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.

Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains’ foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.

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An Introduction to Cyber Modeling and Simulation (Wiley Series in Modeling and Simulation)
An Introduction to Cyber Modeling and Simulation (Wiley Series in Modeling and Simulation)

Introduces readers to the field of cyber modeling and simulation and examines current developments in the US and internationally

This book provides an overview of cyber modeling and simulation (M&S) developments. Using scenarios, courses of action (COAs), and current M&S and simulation environments,...

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

Content Rules...

Building websites with Xoops: A step-by-step tutorial
Building websites with Xoops: A step-by-step tutorial
XOOPS is an open source web content management system, written in PHP. It allows administrators to easily create dynamic websites with great content and many outstanding features. It is an ideal tool for developing small to large dynamic community websites, intra company portals, corporate portals, weblogs and much more. It has a large,...

.NET Internationalization: The Developer's Guide to Building Global Windows and Web Applications (Microsoft .NET Development Series)
.NET Internationalization: The Developer's Guide to Building Global Windows and Web Applications (Microsoft .NET Development Series)

As business becomes more and more global, software developers increasingly need to make applications multi-lingual and culturally aware. The .NET Framework may well have the most comprehensive support for internationalization and globalization of any development platform to date, and .NET Internationalization teaches...

Solaris 9 Network Administration Exam Cram 2 (Exam Cram CX-310-044)
Solaris 9 Network Administration Exam Cram 2 (Exam Cram CX-310-044)
This cram sheet contains the distilled, key facts about the Solaris 9 Network Administrator exam. Review this information just before you enter the testing center, paying special attention to those areas where you feel that you need the most review. You can transfer any of these facts from your head onto a blank sheet of paper immediately before...
Introduction to Real Analysis
Introduction to Real Analysis

This text provides the fundamental concepts and techniques of real analysis for students in all of these areas. It helps one develop the ability to think deductively, analyse mathematical situations and extend ideas to a new context. Like the first three editions, this edition maintains the same spirit and user-friendly approach with addition...

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