Practical tips on advertising products and services simply, effectively, and without a big budget abound in this conversational business book. Step-by-step advice is offered on creating an advertisement, buying advertising space, and ensuring that advertisements are effective. Advertising in newspapers, magazines, on the radio, television, the Internet, and on billboards are covered. Easily digested tips that take only one minute to read make sure advertisers get the most bang for their buck. A glossary of advertising terms, a guide to smart advertising words and phrases, and black forms and checklists round out this easy-to-use volume.
About the Author
Andrew Griffiths has been a small business owner for over 20 years. He is the founder of the Marketing Professionals, a marketing consulting firm, and the author of 101 Survival Tips for Your Business, 101 Ways to Market Your Business, and 101 Ways to Really Satisfy Your Customers.