Since you’re reading this book, I’m assuming that you are a
media salesperson or you’re thinking about becoming one.
Perhaps you are a student considering broadcast sales as a
career. Congratulations! Media sales can be an exciting and glamorous
career if you know what you’re doing. You get to hobnob with
big shots and entertainment stars, and you may drive big, fancy
cars. You could have access to the best tickets in town to everything
from sporting events to concerts. You’re invited to the best parties,
and you may travel to exotic places. You acquire skills that allow
you to work anywhere you’d like, even in foreign countries. You can
make as much money as any credentialed professional person,
including good doctors and lawyers, and you can do that without
an advanced degree. That is, if you know what you’re doing.
For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in "Successful Local Broadcast Sales" he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive - not just survive - in the media business.