Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
A/B Testing: The Most Powerful Way to Turn Clicks Into Customers

Buy

How Your Business Can Use the Science That Helped Win the White House "Dan and Pete are changing the way business is done and decisions are made. By pulling together concrete examples of how A/B testing has made an impact, they are inspiring a new generation of companies to make thoughtful, data-driven decisions. Their new book is smart, valuable, and proves just how indispensable A/B testing is today." MARISSA MAYER, CEO of Yahoo! "Finally, a book on A/B testing and digital optimization that I will eagerly hand out to my clients! It's approachable, not overly technical, and is actually full of real-world examples of testing in action that provide the inspiration for testing that is so badly needed in most companies." CALEB WHITMORE, founder and CEO, Analytics Pros; coauthor of Performance Marketing with Google Analytics "A practical and readable guide to get the most out of your online marketing tests. Get it before your competitors do!" Tim Ash, CEO, SiteTuners; bestselling author of Landing Page Optimization; and chair of Conversion Conference "Here's the secret to magnificent marketing success: 1. Create a hypothesis. 2. Test it. 3. Be less wrong! In our immensely complex business world, if your organization is not structured to be less wrong every day, your failure is guaranteed. Ready to be less wrong but don't know how? Let Dan and Pete teach you!" Avinash Kaushik, author of Web Analytics 2.0; Digital Marketing Evangelist, Google "Savvy marketers have long known that A/B testing is a great way to optimize marketing and generate more revenue. But for too long, it has been considered too hard and complicated for most marketers to use. A/B Testing: The Most Powerful Way to Turn Clicks into Customers shows marketers at all levels of experience why testing is important and more importantly, it gives them step-by-step guidance on how to get started and get the best results. I'm giving copies of this to my entire team, and I recommend you do as well!" Jon Miller, cofounder and VP of Marketing, Marketo "A/B testing that is fast and simple is set to disrupt web measurement and analytics on a massive scale. Every company should be using A/B testing to continuously improve, and anyone who wants to lead the charge on this revolution within their organization will benefit from reading this book." Amy Chang, former Global Head of Product, Google Analytics "Much like the prescriptive writing guide The Elements of Style by Strunk and White, A/B Testing is simple in its construction and design, but deceptively powerful and comprehensive in its message and breadth. This book is sure to be the foundational and prescriptive guide to optimization testing." Khai Tran, Senior Manager, Product Online Video Products & Platforms, Disney/ABC Television Group

(HTML tags aren't allowed.)

Carbon Allotropes: Metal-Complex Chemistry, Properties and Applications
Carbon Allotropes: Metal-Complex Chemistry, Properties and Applications

This book provides a detailed description of metal-complex functionalized carbon allotrope forms, including classic (such as graphite), rare (such as M- or T-carbon), and nanoforms (such as carbon nanotubes, nanodiamonds, etc.). Filling a void in the nanotechnology literature, the book presents chapters generalizing the synthesis,...

LANGE Instant Access Orthopedics and Sports Medicine
LANGE Instant Access Orthopedics and Sports Medicine

The most convenient, rapid-access resource for orthopedics and sports medicine, packed with clinical facts, figures, and data you will turn to again and again

This portable guide is filled with evidence-based facts, figures, and data for understanding and managing common-but often challenging-complaints related to the...

Success Stories in Asian Aquaculture
Success Stories in Asian Aquaculture

The stories presented in Success Stories in Asian Aquaculture reflect the unique nature of Asian aquaculture, providing first-time insight into how and why it has become so successful. Overall, the book demonstrates how the resilience, adaptability, and innovation of small-scale aquaculture farmers have been crucial to this success. It...


Programming Clojure (Pragmatic Programmers)
Programming Clojure (Pragmatic Programmers)
Clojure is a dynamic language for the Java Virtual Machine, with a compelling combination of features:

Clojure is elegant. Clojure's clean, careful design lets you write programs that get right to the essence of a problem, without a lot of clutter and ceremony.

Clojure is Lisp
...
Polymer Characterization: Laboratory Techniques and Analysis
Polymer Characterization: Laboratory Techniques and Analysis
An overview of polymer characterization test methods

This volume provides an overview of polymer characterization test methods. The methods and instrumentation described represent modern analytical techniques useful to researchers, product development specialists, and quality control experts in polymer synthesis and
...
Handbook of Kidney Transplantation, Fourth edition
Handbook of Kidney Transplantation, Fourth edition

Now in its updated Fourth Edition, this popular handbook is a practical guide for physicians and surgeons who manage kidney transplant patients and for nurses and other professionals on the transplant team. In concise, readable, well-illustrated chapters, the book outlines the major concerns surrounding renal transplantation and the...

©2019 LearnIT (support@pdfchm.net) - Privacy Policy