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A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guides)

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Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. As designers embrace research methodologies, they share a common vernacular with their clients, and establish respect as idea people. In an increasingly crowded marketplace, embracing research practices will ensure a continued viable role for designers in business. No other books address this issue for student and professional graphic designers. Books on how to do research are usually aimed at writers, business marketers, and scientists. The ability to execute effective research methods is as important to a career in graphic design as the ability to build a grid or layout a page. Understanding the needs of the client and the client's market are essential components of creating value.
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Design and Development of Heavy Duty Diesel Engines: A Handbook (Energy, Environment, and Sustainability)
Design and Development of Heavy Duty Diesel Engines: A Handbook (Energy, Environment, and Sustainability)

This book is intended to serve as a comprehensive reference on the design and development of diesel engines. It talks about combustion and gas exchange processes with important references to emissions and fuel consumption and descriptions of the design of various parts of an engine, its coolants and lubricants, and emission control...

Mobile Social Networking: An Innovative Approach (Computational Social Sciences)
Mobile Social Networking: An Innovative Approach (Computational Social Sciences)

The use of contextually aware, pervasive, distributed computing, and sensor networks to bridge the gap between the physical and online worlds is the basis of mobile social networking. This book shows how applications can be built to provide mobile social networking, the research issues that need to be solved to enable this vision, and how...

Beyond Dealmaking: Five Steps to Negotiating Profitable Relationships
Beyond Dealmaking: Five Steps to Negotiating Profitable Relationships

Praise for Beyond Dealmaking

"Every potential rainmaker and savvy competitor needs Melanie Billings-Yun's GRASP method for negotiation. You'll never have to search for leads again. I highly recommend this book."
—Jeffrey J. Fox, author, How to Be a Rainmaker, Rain, and How to Be a Fierce
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A Guide to MATLAB Object-Oriented Programming
A Guide to MATLAB Object-Oriented Programming
I am an admitted object-oriented fanatic. I have been designing and implementing object-oriented software for more than twenty years. When I started designing and implementing object-oriented MATLAB®, I encountered many detractors. They would say things like “The object model isn’t complete,” “You can’t have public...
Troubleshooting Oracle Performance
Troubleshooting Oracle Performance
What do you do when your database application isn’t running fast enough? You troubleshoot, of course. Finding the slow part of an application is often the easy part of the battle. It’s finding a solution that’s difficult. Troubleshooting Oracle Performance helps by providing a systematic approach to addressing the...
ASP.NET 2.0 : A Developer's Notebook
ASP.NET 2.0 : A Developer's Notebook
When ASP.NET hit the street a couple of years ago, it was a real eye-opener. Microsoft's tool for creating dynamic, server side web applications introduced Web Forms, a feature with the same rapid drag and drop convenience enjoyed by Visual Basic developers, along with a method for creating XML-based web services. ASP.NET was more than an...
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