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A Practical Guide to Data Mining for Business and Industry

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Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile reference book, allowing readers to look for specific methods as well as for specific applications. The book is formatted to allow statisticians, computer scientists, and economists to cross-reference from a particular application or method to sectors of interest.

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Hello, Android: Introducing Google's Mobile Development Platform
Hello, Android: Introducing Google's Mobile Development Platform
Android is a software toolkit for mobile phones, created by Google and the Open Handset Alliance. It's inside millions of cell phones and other mobile devices, making Android a major platform for application developers. That could be your own program running on all those devices.

Getting started developing with Android is easy.
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The Makerspace Workbench: Tools, Technologies, and Techniques for Making
The Makerspace Workbench: Tools, Technologies, and Techniques for Making

Create a dynamic space for designing and building DIY electronic hardware, programming, and manufacturing projects. With this illustrated guide, you’ll learn the benefits of having a Makerspace—a shared space with a set of shared tools—that attracts fellow makers and gives you more resources to work with....

Mobile Messaging Technologies and Services: SMS, EMS and MMS
Mobile Messaging Technologies and Services: SMS, EMS and MMS
Mobile messaging is practically the first data communication service in the wireless domain. It is a major advance on the conventional practice of providing only voice communication service over the wireless interface. Thus, mobile messaging is the initial step to bring the Internet to wireless terminals and has considerable importance both for...

Patterns for Effective Use Cases
Patterns for Effective Use Cases

Use cases have become an integral part of modeling software requirements, but many software developers are discovering that writing effective use cases is more difficult than they had anticipated. An understanding of the basic principles of use cases is not enough. Software developers need a source of objective criteria by...

Blender Foundations: The Essential Guide to Learning Blender 2.6
Blender Foundations: The Essential Guide to Learning Blender 2.6

Howdy folks. This book is your guide to learning Blender 2.6. It assumes no previous knowledge of Blender, although old Blender users will find a lot to learn here too. Some beginner texts are dressed-up reference manuals, while some try to teach everything and end up teaching nothing. This book will teach you how to use Blender 2.6,...

Social Media Marketing: An Hour a Day
Social Media Marketing: An Hour a Day

Pick one. Test-drive a few luxury sports cars. A Ferrari, a Lamborghini, a Maserati maybe? Or compare the top First Growth Bordeaux from 2005. Maybe an Haut-Brion, Latour and Mouton-Rothschild? Alternatively, go play in a social media application. Perhaps creating your profile on Facebook or blogging about your passions or sharing...

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