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A Quick Start Guide to Google AdWords: Get Your Product to the Top of Google and Reach Your Customers (New Tools for Business)

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A Quick Start Guide to Google AdWords outlines the background to Google, reveals the secrets behind pay-per-click advertising and what sells online, and gives vital tips on how to create a great campaign. With up-to-the-minute case studies and tips on vital business skills it covers: how to set up an account; the secrets of what sells online; how to word your ads effectively; how to pay the least amount for the most popular words; how to track profits; pitfalls to avoid.

For the non-techie who wants to be involved, this book will show you how to research, prepare and run your own AdWords campaign as well as giving you the tools and the confidence to be able to explain it to others.
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Orthopedic Imaging: A Practical Approach
Orthopedic Imaging: A Practical Approach

Featuring over 1,700 large-size illustrations and unique, effective pedagogy, the Fourth Edition of Dr. Greenspan's best-seller is the ideal teaching text on musculoskeletal imaging for radiologists and orthopedists at every level of training. It covers all orthopedic problems and imaging modalities and offers indispensable...

Beginning iOS AR Game Development: Developing Augmented Reality Apps with Unity and C#
Beginning iOS AR Game Development: Developing Augmented Reality Apps with Unity and C#

Create a fully featured application that’s both sophisticated and engaging. This book provides a detailed guide in developing augmented reality games that can take advantage of the advanced capabilities of new iOS devices and code while also offering compatibility with still supported legacy devices. 

No...

Pediatric Pathology (2 Volume Set)
Pediatric Pathology (2 Volume Set)
In the nearly 10 years since the first edition was published, there have been substantial alterations in practice patterns in pediatric pathology, primarily as a result of the role that health-maintenance organizations have had in determining where the pediatric patient will be treated. As more of these patients are...

Modern Information Retrieval
Modern Information Retrieval

We live in the information age, where swift access to relevant information in whatever form or medium can dictate the success or failure of businesses or individuals. The timely provision of relevant information with minimal ‘noise' is critical to modern society and this is what information retrieval (IR) is all about. It is a dynamic...

Elements of Programming
Elements of Programming
Elements of Programming provides a different understanding of programming than is presented elsewhere. Its major premise is that practical programming, like other areas of science and engineering,must be based on a solid mathematical foundation. The book shows that algorithms implemented in a real programming language,...
Higher Returns from Safe Investments: Using Bonds, Stocks, and Options to Generate Lifetime Income
Higher Returns from Safe Investments: Using Bonds, Stocks, and Options to Generate Lifetime Income

“Marvin Appel is a discerning and highly regarded money manager. In this concise but compelling text, he shows how individual investors can use a range of fixed-income strategies to gain superior returns while ably managing risk.” --Nelson Freeburg, Editor, Formula Research

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