We live in exciting times. The internet is arguably the fastest
growing cultural phenomenon in the world, ever. You and
I are lucky enough to have been born in time to catch
one of those moments in human history when everything
changes. Right now we’re in the middle of a communications
revolution.
Being online is essential for your business. There simply
isn’t any other way to look at it. Even if you’re the sort of
person who still reads books (and you must be, because
you’re reading this one), buys a daily newspaper and
watches the six o’clock news on television, you can’t afford
to be left behind as your competitors elbow past you
online.
So you already have a website. Great. (If you haven’t,
you might want to get hold of our book on Google AdWords
to help you set one up.) Why would you need anything
more than that?
A Quick Start Guide to Podcasting provides essential information on setting up a podcast. It will show you how to give your brand more than an internet presence; it will give it a voice. With tips on how to write for the ear and how to shape your material, it will help you to: establish an identity; corporate, commecial or individual; reach a different demographic from that which you have previously been able to tap into; entice potential customers or clients to your website.
A Quick Start Guide to Podcasting is full of vital technival information necessary to record, edit and upload your podcast, so all you need to start is a little imaginastion - and if you're stumpted for ideas, the real-life case studies will inspire you.
