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The Internet has completely transformed the way products are marketed and sold.
Technology is evolving very quickly and businesses are constantly reinventing themselves.
Customers want more for their money. They have learned to shop around to
find the best value. They compare reviews to purchase the highest-rated items. As the
expectations of potential buyers continue to increase, it is up to businesses to engage
customers in new ways. It’s not enough for a business to simply have a searchable site.
Static web experiences and stale product catalogs do not inspire online sales.
Successful e-commerce websites require a new level of sophistication. In addition to
offering secure and simple payment transactions, they must be able to track site activity
and collect visitors’ information, and to market products to potential customers.
Business owners need the tools to easily access this critical data, use site analytics to
optimize their inventory, add promotions to increase product sales, and target existing
customers using strategic marketing campaigns to encourage repeat purchases.
It’s important to create a portal that facilitates two-way communication. Site
features such as blogs, comments, and forums allow visitors to become involved
with a business. The exchange of feedback and personalization generates a buzz of
interest. Visitor interaction draws new customers to participate with a site, just as a
lone person walking down the street is drawn to investigate the store with a crowd
of shoppers inside.
As a web developer, your goal is to produce this online presence for business owners.
And it makes sense to use a system that is scalable and flexible. It should be easy
for you and your clients to update and maintain the site. A high-traffic site with constantly
rotating inventory, timely sales promotions, and immersive features is critical
to building a sustainable business model.
The site launch is no longer the moment of handoff when you move to the next project
and your client’s site becomes frozen. A freshly published online business is the
beginning of an ongoing partnership between you and your clients. They reap the
rewards of your consultation services to help them review their site data and optimize
their store, while you enjoy a predictable monthly revenue stream.
In this book, you’ll learn how to use the Adobe Business Catalyst Platform to build successful
online businesses. You’ll find hands-on, step-by-step instructions that cover all
the aspects of creating a modern and effective online sales mechanism. You’ll discover
how easy it is to combine your unique designs and layouts with your client’s project
requirements to deliver a custom website. You’ll also see how to improve a live site’s
performance to increase online sales and exceed your client’s expectations. |
