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Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts.
This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics.
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Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators
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Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback
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Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms
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Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API
Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics. |
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Decision Making with the Analytic Network Process
The Analytic Network Process (ANP), developed by Thomas Saaty in his work on multicriteria decision making, applies network structures with dependence and feedback to complex decision making. This new edition of Decision Making with the Analytic Network Process is a selection of the latest applications of ANP to economic, social and... | | Flask Web Development: Developing Web Applications with Python
Take full creative control of your web applications with Flask, the Python-based microframework. With this hands-on book, you’ll learn Flask from the ground up by developing a complete social blogging application step-by-step. Author Miguel Grinberg walks you through the framework’s core functionality, and shows you how... | | The Cambridge Encyclopedia of the English LanguageEnglish is arguably the nearest thing we have to a world language, and yet it is a language with a wealth of varieties, dialects, and traditions, all developing in different ways and at different speeds. This book is a superbly written and illustrated exploration of the history, structure, and use of English throughout the world.... |
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