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Advertising and Society: An Introduction

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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive 'point/counterpoint' format --designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

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Sensorimotor Control of Grasping: Physiology and Pathophysiology
Sensorimotor Control of Grasping: Physiology and Pathophysiology
The human hand can take on a huge variety of shapes and functions, providing its owner with a powerful hammer at one time or a delicate pair of forceps at another. The universal utility of the hand is even more enhanced by the ability to amplify the function of the hand by using tools. To understand and appreciate how the human brain controls...
Manage Software Testing
Manage Software Testing
…a comprehensive, practical cookbook of software testing with a slight mix of quality spices. …the book is a step-by-step guide of how to perform testing. It is practically focused and, in many of the chapters, the reader can follow the tasks (as if they were recipes) when performing testing activities.
-Software Testing,
...
Requirements Management Using IBM(R) Rational(R) RequisitePro(R)
Requirements Management Using IBM(R) Rational(R) RequisitePro(R)
Optimize Your Entire Requirements Process–and Use Requirements to Build More Successful Software

 

Using IBM® Rational® RequisitePro®, you can systematically improve the way you create and maintain requirements–and use those requirements to build...


Diagrammatic Reasoning in AI
Diagrammatic Reasoning in AI

This book is really the end product of over a decade of work, on and off, on diagrammatic reasoning in artificial intelligence (AI). In developing this book, I drew inspiration from a variety of sources: two experimental studies, the development of two prototype systems, an extensive literature review and analysis in AI,...

Current Issues in IT Education
Current Issues in IT Education
Addressing the ongoing quest for teaching excellence in an increasingly technological society, the information presented in this volume addresses how to effectively implement teaching technologies across disciplinary boundaries. The scholarly dimensions of belief, inquiry, argument, and reflection in information systems are presented with attention...
Windows 8 and Office 2013 For Dummies
Windows 8 and Office 2013 For Dummies

Learn to:

  • Navigate the Windows 8 Start screen
  • Create user accounts and set passwords
  • Use Word, Excel®, PowerPoint®, and Outlook®

Master the basics of

Windows 8 and Office 2013!

Windows and Office work together to turn your PC into a...

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