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Advertising and Society: An Introduction

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Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive 'point/counterpoint' format --designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

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Interference Calculus: A General Framework for Interference Management and Network Utility Optimization
Interference Calculus: A General Framework for Interference Management and Network Utility Optimization

This book develops a mathematical framework for modeling and optimizing interference-coupled multiuser systems. At the core of this framework is the concept of general interference functions, which provides a simple means of characterizing interdependencies between users. The entire analysis builds on the two core axioms scale-invariance and...

Introduction to Blockchain and Ethereum: Use distributed ledgers to validate digital transactions in a decentralized and trustless manner
Introduction to Blockchain and Ethereum: Use distributed ledgers to validate digital transactions in a decentralized and trustless manner

Build distributed applications that resolve data ownership issues when working with transactions between multiple parties

Key Features

  • Explore a perfect balance between theories and hands-on activities
  • Discover popular Blockchain use cases such as Bitcoin
  • ...
The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want

Everybody knows that the best way to persuade people to reach the “Yes” response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people...


Japan's Great Stagnation: Financial and Monetary Policy Lessons for Advanced Economies
Japan's Great Stagnation: Financial and Monetary Policy Lessons for Advanced Economies
After experiencing spectacular economic growth and industrial development for much of the postwar era, Japan plunged abruptly into recession in the early 1990s and since then has suffered a prolonged period of economic stagnation, from which it is only now emerging. Japan's malaise, marked by recession or weak economic activity, commodity and asset...
Flexible Rails: Flex 3 on Rails 2
Flexible Rails: Flex 3 on Rails 2
Flexible Rails is a unique, application-based guide for using Ruby on Rails 2 and Adobe Flex 3 to build rich Internet applications (RIAs). It is not an exhaustive Ruby on Rails or Flex reference. Instead, it is an extensive tutorial in which the reader builds multiple iterations of an interesting RIA using Flex and Rails together.

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Cigarette Smoke and Oxidative Stress
Cigarette Smoke and Oxidative Stress

The mechanism by which cigarette smoke causes or contributes to inflammatory diseases like chronic obstructive pulmonary disease, cardiovascular disease and cancer remains unclear. Recent developments in our knowledge of cellular signaling suggest that cigarette smoke may cause oxidative stress in cellular systems. The assessment,...

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