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Advertising For Dummies (Business & Personal Finance)

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Advertising, despite whatever impressions you have or information you’ve heard, isn’t complicated — or rather, it’s only as complicated as you want it to be. Sure, a lot is involved with advertising. Print, broadcast, outdoor, direct mail, collateral materials, Internet — each media has its own positives and negatives, its own mysterious production language, and its own unique rates. How does a novice decipher this stuff? How do you know what to buy and what to ignore?

Yes, advertising can seem complicated, even intimidating, but the good news is that it ain’t rocket science. You just need a few tricks of the trade that help you design, write, and implement a creative, hard-hitting, memorable ad campaign for your business. The purpose of this book is to show you those tricks.
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TCP/IP For Dummies (Computer/Tech)
TCP/IP For Dummies (Computer/Tech)
Packed with the latest information on TCP/IP standards and protocols

TCP/IP is a hot topic, because it's the glue that holds the Internet and the Web together, and network administrators need to stay on top of the latest developments. TCP/IP For Dummies, 6th Edition, is both an introduction to the basics for...

WebSphere 4.0 AEs Workbook for Enterprise JavaBeans, 3rd Edition
WebSphere 4.0 AEs Workbook for Enterprise JavaBeans, 3rd Edition

The WebSphere workbook is designed to be a companion guide for the book Enterprise Java Beans, 3rd Edition (O'Reilly) by Richard Monson-Haefel. This workbook is published with the approval of O'Reilly & Associates and is produced by Richard Monson-Haefel.

The goal of this WebSphere-specific workbook, like the other...

The Flash Anthology: Cool Effects and Practical ActionScript
The Flash Anthology: Cool Effects and Practical ActionScript
Gone are the days when you could satisfy your clients with the creation of simple Flash effects using the timeline. Things have changed… a lot! Basic animated tweens aren’t enough any longer—people expect more now, from scalable and reusable scripted animation, to external data interaction.

The problem for most
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Heuristic and Optimization for Knowledge Discovery
Heuristic and Optimization for Knowledge Discovery
With the large amount of data stored by many organizations, capitalists have observed that this information is an intangible asset. Unfortunately, handling large databases is a very complex process and traditional learning techniques are expensive to use. Heuristic techniques provide much help in this arena, although little is known about heuristic...
Osteoporosis: A Guide for Clinicians
Osteoporosis: A Guide for Clinicians
As the population ages, the prevalence of osteoporosis is increasing worldwide. Care of osteoporotic patients is in the hands of endocrinologists, rheumatologists, geriatricians, primary care physicians, and even physician assistants and nurse...
Fundamentals of Cryptology: A Professional Reference and Interactive Tutorial
Fundamentals of Cryptology: A Professional Reference and Interactive Tutorial
The protection of sensitive information against unauthorized access or fraudulent changes has been of prime concern throughout the centuries. Modern communication techniques, using computers connected through networks, make all data even more vulnerable to these threats. In addition, new issues have surfaced that did not exist previously, e.g....
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