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Advertising For Dummies (Business & Personal Finance)

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Advertising, despite whatever impressions you have or information you’ve heard, isn’t complicated — or rather, it’s only as complicated as you want it to be. Sure, a lot is involved with advertising. Print, broadcast, outdoor, direct mail, collateral materials, Internet — each media has its own positives and negatives, its own mysterious production language, and its own unique rates. How does a novice decipher this stuff? How do you know what to buy and what to ignore?

Yes, advertising can seem complicated, even intimidating, but the good news is that it ain’t rocket science. You just need a few tricks of the trade that help you design, write, and implement a creative, hard-hitting, memorable ad campaign for your business. The purpose of this book is to show you those tricks.
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Generative Leadership: Shaping New Futures for Today's Schools
Generative Leadership: Shaping New Futures for Today's Schools

A new concept of leadership for today's educational needs!

Generative leadership is an innovative approach that taps into an organization's collective intelligence. This accessible resource examines the fundamental elements of generative leadership and provides tools to catalyze organizational...

Trading Beyond the Matrix: The Red Pill for Traders and Investors
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How to transform your trading results by transforming yourself

In the unique arena of professional trading coaches and consultants, Van K. Tharp is an internationally recognized expert at helping others become the best traders they can be. In Trading Beyond the Matrix: The Red Pill for Traders and Investors, Tharp...

Fourier Analysis: An Introduction (Princeton Lectures in Analysis)
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This first volume, a three-part introduction to the subject, is intended for students with a beginning knowledge of mathematical analysis who are motivated to discover the ideas that shape Fourier analysis. It begins with the simple conviction that Fourier arrived at in the early nineteenth century when studying problems in the physical...


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Statistics: A Simple Guide for Students is an accessible, humorous and easy introduction to statistics for social science students.

In this refreshing book, experienced author and academic Neil Burdess shows that statistics is not...

Diabetes Cookbook For Canadians For Dummies
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Over 100 delicious, easy-to-prepare recipes that will help any food lover manage and live with diabetes

Over two million Canadians have diabetes--with 10 percent living with type 1 diabetes, and the remaining type 2. With recipes reflecting Canada's diverse, multicultural population, this unique cookbook contains...

Stop Staring: Facial Modeling and Animation Done Right
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Breathe life into your creations

With detailed examples, high-quality professional images, and a touch of humor, this is the fully revised and updated second edition of Jason Osipa's best-selling book on facial animation. You'll learn the basics of design, modeling, rigging, and animation—while mastering exciting new techniques for...

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