Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
Advertising to Children on TV: Context, Impact, and Regulation

Buy
This book examines research concerned with advertising to children on television. Its purpose is to establish the status of our knowledge about how children respond to advertising on television, how much the research evidence can be taken at face value, and the degree to which research can usefully inform regulation of advertising aimed at young viewers. It comes at a time when concern is growing about the effectiveness of television advertising regulation in light of technological developments in media. Such developments include the rapid growth of television channels that are available via a number of platforms—terrestrial, satellite, and cable—and that are being further facilitated through the transition of broadcasting from analogue to digital transmission.

Digitalization means not only more television channels for viewers to choose from but also greater scope for interactivity. This, in turn, may mean more power to consumers to select what to watch, when to watch, and how to watch. Concerns about increased volumes of advertising on burgeoning television channels and the use of more subtle forms of advertising that accompany greater commercialization of the television system (e.g., program sponsorship, product placement, program-related merchandising) have led to calls for tighter regulations governing televised advertising. This development is regarded as being especially necessary where children are concerned because their psychological immaturity as viewers and consumers leaves them more vulnerable to advertising influences.
(HTML tags aren't allowed.)

Learning from Catastrophes: Strategies for Reaction and Response
Learning from Catastrophes: Strategies for Reaction and Response

Breakthrough Best Practices for Managing Extreme Risks–Both Natural and Man-Made

  • How to prepare for risks ranging from financial crises and climate change to pandemics and terrorism
  • Indispensable...
Analytic Theology: New Essays in the Philosophy of Theology
Analytic Theology: New Essays in the Philosophy of Theology
Philosophy in the English-speaking world is dominated by analytic approaches to its problems and projects; but theology has been dominated by alternative approaches. Many would say that the current state in theology is not mere historical accident, but is, rather, how things ought to be. On the other hand, many others would say precisely the...
Gradle Effective Implementation Guide
Gradle Effective Implementation Guide
Gradle is the next-generation build automation. Not only does Gradle use convention over configuration to provide good defaults, it is also adaptable for use in every situation you encounter in daily development. Build logic is described with a powerful DSL and empowers developers to create reusable and maintainable build...

Microbiology with Diseases by Body System, Global Edition
Microbiology with Diseases by Body System, Global Edition

For pre-nursing and allied health students (including mixed-majors courses).


Explore the invisible

Robert Bauman’s Microbiology with Diseases by Body System, Fourth Edition retains the hallmark art program and clear writing style
...
Chemistry of Pyrotechnics: Basic Principles and Theory
Chemistry of Pyrotechnics: Basic Principles and Theory
Everyone has observed chemical reactions involving pyrotechnic mixtures. Beautiful 4th of July fireworks, highway distress signals, solid fuel boosters for the Space Shuttle, and the black powder used by muzzle-loading rifle enthusiasts all have a common technical background.

The chemical principles underlying
...
Instant Website Optimization for Retina Displays How-to
Instant Website Optimization for Retina Displays How-to

Learning simple techniques which will make your website look stunning on high-definition Retina Displays

Overview

  • Learn something new in an Instant! A short, fast, focused guide delivering immediate results
  • Create high-resolution graphics for websites.
  • Learn to create...
©2019 LearnIT (support@pdfchm.net) - Privacy Policy