International Marketing: Strategy and Theory
Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.
The 4th edition of International Marketing has been written... | | Marketing For The Home-Based BusinessThis book features an expanded section on using new technologies to increase the reach of marketing efforts, offers sample telephone and voice mail scripts, and includes advice on setting up a home office for maximum efficiency.
The explosive growth of home-based businesses across America and throughout the world is one of the most... | | Sports Psychology For Dummies
Sports psychology is a relatively new field, but it’s one of the fastest-growing areas in sports performance. Professional sports are big money, and teams want a return on their investment in their players. So it should come as no surprise that every NFL, NBA, MLB, and NHL team employs someone trained in sports psychology to assist them... |