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You can measure practically anything in the age of social media, but if you don’t know what you’re looking for, collecting mountains of data won’t yield a grain of insight. This non-technical guide shows you how to extract significant business value from big data with Ask-Measure-Learn, a system that helps you ask the right questions, measure the right data, and then learn from the results.
Authors Lutz Finger and Soumitra Dutta originally devised this system to help governments and NGOs sift through volumes of data. With this book, these two experts provide business managers and analysts with a high-level overview of the Ask-Measure-Learn system, and demonstrate specific ways to apply social media analytics to marketing, sales, public relations, and customer management, using examples and case studies.
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 Professional Visual Basic 6 Web ProgrammingVisual Basic 6 is ready to take on the Internet with a variety of options for Web development, both on the server and client side. That's the argument of Professional VB6 Web Programming, a wide-ranging tour of the strengths of VB for Internet development on the Microsoft DNA platform. This book provides essential information for... | | | | Advanced CMOS Cell Design (Professional Engineering)Our fi rst book, Basics of CMOS Cell Design, covered integrated circuit technology scale down, the MOS device model, layout and performance perspectives. It also included an extensive study of basic gates, interconnect and analog cells. We introduced basic cell design and simulation using user-friendly educational tools, Microwind and Dsch,... |
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