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Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

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How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail phrases their targeted users actually use. By doing so, they will learn how to go beyond merely "maximising" traffic to actually delivering the right content to the right visitors at the right time. They will even learn how to prove the relevancy of their Web content. More than any other book, Audience, Relevance, and Search is relentlessly focused on the search and content optimisation problems that Web professionals face right now. Drawing on 45+ years of collective experience in Web publishing and search effectiveness, the authors share powerful insights into these and other crucial challenges: * What's the best way to optimize keywords and other content for Google's newest PageRank algorithm? * How can personally relevant content be developed for the widely diverse Web audiences that visit large sites? * How can users be steered to content that's relevant to them and away from content that isn't? * Can content be aligned to users' roles, or where they stand in the purchasing cycle? * How can analytical tools and dashboards be used to determine which content is relevant to their audiences, and how relevant it is?

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Spring Roo in Action
Spring Roo in Action

Summary

Spring Roo in Action is a unique book that teaches you how to code Java in Roo, with a particular focus on Spring-based applications. Through hands-on examples, you'll learn how Roo creates well-formed application structures and supports best practices and tools. Plus, you'll get a...

Python: Beginner's Guide to Artificial Intelligence: Build applications to intelligently interact with the world around you using Python
Python: Beginner's Guide to Artificial Intelligence: Build applications to intelligently interact with the world around you using Python

Develop real-world applications powered by the latest advances in intelligent systems

Key Features

  • Gain real-world contextualization using deep learning problems concerning research and application
  • Get to know the best practices to improve and optimize your machine...
Mac Hacks: Tips & Tools for unlocking the power of OS X
Mac Hacks: Tips & Tools for unlocking the power of OS X

Want to take real control of your Mac? The hacks in this book help you dig below the surface to tweak system preferences, mount drives and devices, and generally do things with your system that Apple doesn’t expect you to do. With a little effort, you can make your Mac and its applications perform exactly the way you want them...


Successful Global Collaborations in Higher Education Institutions
Successful Global Collaborations in Higher Education Institutions

This open access book presents deep investigation to the manifold topics pertaining to global university collaboration. It outlines the strategies King Abdulaziz University has employed to rise in global rankings, and the reasons chosen to collaborate with other academic and research institutes. The environment in which universities...

Power SAS: A Survival Guide
Power SAS: A Survival Guide
SAS INSTITUTE IS THE WORLD'S largest privately owned software company. With more than 38,000 customers, including 90 percent in the Fortune 500, and annual revenues exceeding $1 billion, SAS Institute has achieved unprecedented success and is driven to become even bigger and better. SAS software provides an...
Microsoft  Windows 7 Your Way: Speed Up and Customize Window
Microsoft Windows 7 Your Way: Speed Up and Customize Window

Want to make Windows 7 run faster, smarter, easier, better? Want to personalize Windows to look and act the way you want it to? Want to get
more efficient and ditch all those Windows hassles? You don’t need
a Ph.D in computer science or expensive upgrades. All you need is this book!

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