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Audio Recording for Profit: The Sound of Money

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This book is the first real inside look at the business of professional audio recording, which fuels a multibillion dollar global music industry. Industry pioneer Chris Stone, founder of the legendary Record Plant, provides hard-earned business strategies, guidelines, and advice on every aspect of launching and managing a professional audio recording business. This book is for every audio profit center - from the project studio in the garage to the multi-room diversified recording facility. With 30 years of practical business experience, Mr. Stone reveals the secrets of profitable survival in the pro audio world of today and tomorrow.

Why be a player in the professional audio recording industry? What is the attraction and potential payoff? How big an operation are you contemplating? To succeed, one must categorize the various types and sizes of pro audio facilities and their customer bases. It is also essential to understand creative management, marketing, promotion, and the modern economics of pro audio. The professional of tomorrow anticipates recording for new media and is prepared for diversification. All of these issues and more are addressed in this book.

Strategies, guidelines, and advice on launching and running a professional audio business for anyone in the recording industry
Survival tactics, understanding and practicing creative management, marketing, promotion, diversification, and the economics of pro audio
Global, national, regional, and local insights for success in today's world of recording

Why be a player in the professional audio recording industry? What is the attraction and potential payoff? How big an operation are you contemplating? To succeed, one must categorize the various types and sizes of pro audio facilities and their customer bases. It is also essential to understand creative management, marketing, promotion, and the modern economics of pro audio. The professional of tomorrow anticipates recording for new media and is prepared for diversification. All of these issues and more are addressed in this book.

About the Author

Chris Stone is a prominent music industry executive known for over 30 years of hit records and films, and for leadership in outstanding music service businesses and professional associations. He co-founded Record Plant Recording Studios, was a founder, president, and chairman of SPARS, and is founder and CEO of The World Studio Group and Filmsonix Inc., a recording industry consulting firm. Mr. Stone is a regular contributor to international recording industry trade magazines and has a monthly column, "Mean Business," in Pro Sound News. Award-winning photographer and author David Goggin has published over 500 features in the U.S., Europe, and Asia, including interviews with leading musicians, artists, directors, producers, engineers, and media figures. A columnist for Japan's Sound & Recording, his work has also appeared in Billboard, Mix, Daily Variety, Hollywood Reporter, Los Angeles magazine, and Computer Life. He is Editor-at-Large for EQ magazine, and has a monthly column in Pro Sound News.
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