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Better PowerPoint (R): Quick Fixes Based On How Your Audience Thinks

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Presentations: We´ve all sat through them, wondering why we´re there; or we´ve given them, wondering whether the audience cares. This is a book about how to make presentations effective and therefore more interesting to the audience members.

Years ago, I was at a conference where one of the most distinguished cognitive scientists in the world, an expert in how the mind processes information, was wandering though a PowerPoint® presentation and losing the audience in the process. I thought about the number of presentations I had heard where the presenters did not accommodate their audience members´ short attention spans, difficulty reading small type, need for organization, and other strengths and weaknesses. As a scientist, I started thinking about how to use well-known laboratory findings to improve presentations. And then I wrote a book.

My book Clear and to the Point addressed all aspects of presentations and discussed eight ``rules´´ about how our minds work: the same eight rules discussed in this guide. In that book, I assumed that the reader was starting from scratch and would read the book cover to cover. Although generally well received, it soon became clear to me that there is still a need for another, more focused book—for at least two reasons: First, most people interested in PowerPoint® presentations have already made at least one presentation; they are not PowerPoint® innocents. Second, people who want a book on presentations want one that they can use easily, not one they can take to an evening chair and read cover to cover.

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