Unlock the amazing story buried in your presentation—and forget boring, bullet-point-riddled slides forever! Guided by communications expert Cliff Atkinson, you’ll walk you through an innovative, three-step methodology for increasing the impact of your presentation. Discover how to combine classic storytelling techniques with the power of visual media to create a rich, engaging experience with your audience. Fully updated for PowerPoint 2010, and featuring compelling presentation examples from classroom to boardroom, this book will help transform your presentations—and your business impact!
I ORIGINALLY WROTE Beyond Bullet Points in 2005 to offer a new way for people
to create Microsoft PowerPoint presentations more effectively. I never imagined that
shortly after the book’s publication, the impact of the Beyond Bullet Points (BBP)
approach would make headlines in the New York Times, the Wall Street Journal, and
the Los Angeles Times. Since then, interest in BBP has elevated the first edition of this
book to bestseller status, at one point reaching the #4 sales rank out of all books at
Amazon.com. It turns out that BBP is striking a chord with people who have a simple
desire—to move beyond the bullet points that keep both presenters and audiences
trapped, frustrated, and alienated from one another.
People are finding that BBP really works for them and that once they try this
approach, they can’t go back to the old way of using PowerPoint. Since the
first edition of this book was published, BBP has been even more thoroughly
road-tested and resoundingly audience-approved. Individuals report a process
that is practical, orderly, focused, and disciplined, and organizations are
finding a methodology that is attainable, effective, efficient, and scalable.
BBP is working today across an incredible range of professions and purposes.
It will help you frame and facilitate a conversation with your audience, and
it will guide you on how and where and why to use PowerPoint. Lately,
questions about BBP have shifted from “How do I do this?” to “How does my
organization do this?” which indicates that the approach is taking hold at a
deeper level and setting the stage for a broader movement of people who
support and use BBP every day.
The underlying system of BBP in this book is the same as in the first two
editions, offering a way to turn general theories about communication into
the practical things you do when you open a new PowerPoint presentation