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Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners (Wiley and SAS Business Series)

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With big data analytics comes big insights intoprofitability

Big data is big business. But having the data and thecomputational power to process it isn't nearly enough to producemeaningful results. Big Data, Data Mining, and Machine Learning:Value Creation for Business Leaders and Practitioners is acomplete resource for technology and marketing executives lookingto cut through the hype and produce real results that hit thebottom line. Providing an engaging, thorough overview of thecurrent state of big data analytics and the growing trend towardhigh performance computing architectures, the book is adetail-driven look into how big data analytics can be leveraged tofoster positive change and drive efficiency.

With continued exponential growth in data and ever morecompetitive markets, businesses must adapt quickly to gain everycompetitive advantage available. Big data analytics can serve asthe linchpin for initiatives that drive business, but only if theunderlying technology and analysis is fully understood andappreciated by engaged stakeholders. This book provides a view intothe topic that executives, managers, and practitioners require, andincludes:

  • A complete overview of big data and its notablecharacteristics
  • Details on high performance computing architectures foranalytics, massively parallel processing (MPP), and in-memorydatabases
  • Comprehensive coverage of data mining, text analytics, andmachine learning algorithms
  • A discussion of explanatory and predictive modeling, and howthey can be applied to decision-making processes

Big Data, Data Mining, and Machine Learning providestechnology and marketing executives with the complete resource thathas been notably absent from the veritable libraries of publishedbooks on the topic. Take control of your organization's big dataanalytics to produce real results with a resource that iscomprehensive in scope and light on hyperbole.

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