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Blogger: Beyond the Basics: Customize and promote your blog with original templates, analytics, advertising, and SEO (From Technologies to Solutions)

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In Detail

Blogger is a blog publishing system from Google with a friendly interface specifically designed for creating and maintaining weblogs.

It allows users to easily create dynamic blogs with great content and many outstanding features including RSS feeds, link-backs, photo slideshows, and integration with popular Google applications like Picasa. Its versatility and ease of use has attracted a large, enthusiastic, and helpful community of users.

If you want to create powerful, fully-featured blogs in no time, this book is for you. This book will focus on transforming a typical blog into something fresh and professional that stands out from the crowd. It starts with an introduction to an example blog, discussing what it is lacking, and then adding all the features of Blogger to make it successful. This book will tell you how to transform a slow-paced typical business blog into an attractive and interactive profit-making blog with measurable results. It has a very user-friendly approach and shares tips, tricks, and resources to continue to grow your blog.

What you will learn from this book?

The book aims to be a "complete" guide to working with Blogger. The focus is on more advanced, professional uses. You will learn everything you need to know to extend your blog and grow beyond the basics of using Blogger. This book will cover the following:

  • Customizing and creating templates to make your blog attractive
  • Adding social bookmarks to your blog to promote your site
  • Joining the blogosphere to drive traffic to your site
  • Customizing your blog by using widgets effectively
  • Customizing your blog's RSS and Atom feed, so that the Blogger feeds are available to the users
  • Managing ads and adding e-commerce features
  • Monitoring viewers and ads using Google Analytics
  • Managing and optimizing your blog for search engines
  • Integrating your website with your blog

About the Author

Lee Jordan

Lee Jordan is a web developer with a large collection of web technology acronyms on her resume that sound like the names of laundry detergents and cause glazed expressions in school children. She designs and maintains internal and external enterprise-level websites and web-based applications as part of a project team for a privately held technical services company. Her work includes proposing, writing, and editing web content and user guides people actually read. She began her career in 1997 as a web designer after graduating from Florida State University with a Bachelor of Fine Arts, where she swears that she missed at least one home football game while in the computer lab. Lee later convinced Seminole Community College to give her a Web Programming degree in 2003, even though her final project was a Java-based application that actually contained a usable help file.

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