Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the audience. This how-to book is packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference.
A solid brand leaves a positive impression in the customer’s mind, but the impression made by an exceptional brand is virtually indelible. With Brain Tattoos, you will learn exactly how to make your brand truly distinct—and unforgettable. Karen Post isn’t going to waste your time with complicated theories or unnecessary marketing jargon. She is going to show you how to maximize your brand’s impact, with proven ideas and the practical tools she has used to help her best clients dominate their markets!
About the Author
Karen Post, The Branding Diva™, is a consultant on branding issues. For more than 20 years, she has provided strategic branding counsel and programs for organizations, associations, and individuals. She writes a monthly column for Fastcompnay.com and produces BrandBites, a monthly fast brain-food fix on branding matters.
