Build positive impressions of your product or business
Build a powerful brand and pave the way for marketing success
Need to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from products to services to individuals. You get step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding branding blunders, and keeping your brand viable, visible, and healthy.
Discover how to
- Define your company's identity
- Develop your logo and tagline
- Launch your brand marketing plan
- Manage and protect your brand
- Fix a broken brand
- Make customers loyal brand champions
About the Author
Bill Chiaravalle and
Barbara Findlay Schenck each have more than 20 years of experience helping well-known organizations shape their branding and marketing plans.
