Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Buy

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.

 
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
 
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
 
   • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
   • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
   • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
   • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
   • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.   
   • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
   • And much, much more. 
 This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. 

(HTML tags aren't allowed.)

iPod & iTunes  For Dummies
iPod & iTunes For Dummies
Connect your iPod or iPod mini to your Mac or PC

Here's just what you need to know to have music wherever you go!

Music is the language of love, and now both Mac and Windows lovers can jam with iPod! This handy guide shows you how to set up your iPod, load songs (legally), edit playlists, find your way around the iTunes music...

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

Unveiling a remarkable combination of the latest brain research and revolutionary marketing practices, authors Patrick Renvoise and Christophe Morin teach highly effective techniques to build and deliver powerful, unique, and memorable messages that will have major, lasting impact on any audience.

...
The Incidental Steward: Reflections on Citizen Science
The Incidental Steward: Reflections on Citizen Science

A search for a radio-tagged Indiana bat roosting in the woods behind her house in New York’s Hudson Valley led Akiko Busch to assorted other encounters with the natural world—local ecological monitoring projects, community-organized cleanup efforts, and data-driven citizen science research. Whether it is pulling up water...


JavaScript For Kids For Dummies (For Dummies (Computers))
JavaScript For Kids For Dummies (For Dummies (Computers))

Have big dreams? Kick start them with JavaScript!

If we've learned one thing from the Millennial generation, it's that no one is too young to make history online. JavaScript For Kids For Dummies introduces pre-teens and early teens alike to the world of JavaScript, which is an integral programming language...

Microsoft System Center: Network Virtualization and Cloud Computing (Introducing)
Microsoft System Center: Network Virtualization and Cloud Computing (Introducing)

Part of a series of specialized guides on System Center - this book delivers a focused overview of network virtualization capabilities and cloud computing scenarios. Series editor Mitch Tulloch and a team of System Center experts provide concise technical guidance as they step you through key technical scenarios and considerations.

...
Microsoft Visual C# .NET 2003 Developer's Cookbook
Microsoft Visual C# .NET 2003 Developer's Cookbook

What do you need when you are coding in C#? If your answer is easily understood recipes for code that does something, then this is the book for you! You probably already have a handle on the basics of .NET programming and are in need of some shortcuts to make your job easier. How about 350 code recipes! The Microsoft...

©2021 LearnIT (support@pdfchm.net) - Privacy Policy