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Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas

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Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that "dolls are for girls" was shattered by a toy line called G.I. Joe. Most people mistakenly think breakthrough ideas are a matter of divine inspiration and luck. This book reveals a step-by-step methodology individuals and organizations can use to develop, create, and nurture the kinds of new products and services that capture the public's imagination. Loaded with examples and packed with straightforward explanations of the processes that can lead to breakout hits, this book shows readers how to create an idea methodology, encourage free-thinking, keep good ideas, and bring revolutionary, revenue generating new concepts to market.

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SAP Project Management Pitfalls: How to Avoid the Most Common Pitfalls of an SAP Solution
SAP Project Management Pitfalls: How to Avoid the Most Common Pitfalls of an SAP Solution

Master the SAP product ecosystem, the client environment, and the feasibility of implementing critical business process with the required technical and functional configuration. SAP Project Management Pitfalls is the first book to provide you with real examples of the pitfalls that you can avoid, providing you with a road-map to a...

Aristotle's Metaphysics Beta: Symposium Aristotelicum (Oxford Symposium Aristotelicum)
Aristotle's Metaphysics Beta: Symposium Aristotelicum (Oxford Symposium Aristotelicum)
Nine leading scholars of ancient philosophy from Europe, the UK, and North America offer a systematic study of Book Beta of Aristotle's Metaphysics. The work takes the form of a series of aporiai or "difficulties" which Aristotle presents as necessary points of engagement for those who wish to attain wisdom. The topics include causation,...
Virtual Reality Technology and Applications (Intelligent Systems, Control and Automation: Science and Engineering)
Virtual Reality Technology and Applications (Intelligent Systems, Control and Automation: Science and Engineering)

As virtual reality expands from the imaginary worlds of science fiction and pervades every corner of everyday life, it is becoming increasingly important for students and professionals alike to understand the diverse aspects of this technology. This book aims to provide a comprehensive guide to the theoretical and practical elements of...


Ten Years of Images from Circulation
Ten Years of Images from Circulation
This book contains over 400 of the best images from the ten years that Dr. Willerson served as Editor of Circulation, a journal of the American Heart Association and the leading cardiovascular journal worldwide. Each of the excellent pictures from the journal's highly popular Images in Cardiovascular Medicine is accompanied by a short two- to...
Modernism: A Very Short Introduction (Very Short Introductions)
Modernism: A Very Short Introduction (Very Short Introductions)

Modernism ushered in some of the most exciting innovations in art and literature, from Fauvism, Cubism, and Dada, to the novels of James Joyce and Franz Kafka, to such provocative works as Marcel Duchamp's "Fountain." But Modernism also left many people puzzled in its wake. How can a routine bathroom fixture be considered a work...

Alkane Functionalization
Alkane Functionalization

Presents state-of-the-art information concerning the syntheses of valuable functionalized organic compounds from alkanes, with a focus on simple, mild, and green catalytic processes

Alkane Functionalization offers a comprehensive review of the state-of-the-art of catalytic functionalization of...

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