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Brilliant Marketing: What the best marketers know, do and say (Brilliant Business)

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Marketing. Everyone knows it’s really hard to do well and marketers have never been under so much pressure. More questions are being asked about value and effectiveness than ever before. We live in a world of turbulence and flux. This book gives you the tools and the motivation to deal with this change and to go out and be described as a brilliant marketer.

Brilliant Marketing answers key questions such as:

• What is a brand? What is marketing and how is it changing? What is good, what is poor, what is brilliant?

• How can I be creative enough to stand out? Creative like the Google logo. Creative like Cadbury’s Gorilla.

• How do I write and manage a marketing plan?

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Handbook of Research on Public Information Technology
Handbook of Research on Public Information Technology
The use of information technology in the public sector has been an increasingly prominent international trend. With this rapid expansion comes many issues, challenges, and concerns relating to the application of public information technology.

The Handbook of Research of Public Information Technology compiles estimable research...

Four Words for Friend: Why Using More Than One Language Matters Now More Than Ever
Four Words for Friend: Why Using More Than One Language Matters Now More Than Ever
A compelling argument about the importance of using more than one language in today’s world

In a world that has English as its global language and rapidly advancing translation technology, it’s easy to assume that the need to use more than one language will diminish—but Marek Kohn argues
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From Java to Ruby: Things Every Manager Should Know
From Java to Ruby: Things Every Manager Should Know
As I drove across the central Texas landscape, my excitement and anxiety were both building. I was driving to a new client that would change everything for me. This short trip would take me an hour south to a small college town, but symbolically I was beginning a much longer journey. I was going from Java to Ruby.

The past year, I had
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Starting Electronics, Fourth Edition
Starting Electronics, Fourth Edition

Starting Electronics is unrivalled as a highly practical introduction for technicians, non-electronic engineers, software engineers, students, and hobbyists. Keith Brindley introduces readers to the functions of the main component types, their uses, and the basic principles of building and designing electronic circuits. Breadboard layouts...

Aligning Business Strategies and Analytics: Bridging Between Theory and Practice (Advances in Analytics and Data Science, 1)
Aligning Business Strategies and Analytics: Bridging Between Theory and Practice (Advances in Analytics and Data Science, 1)
This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, managers must rapidly and thoroughly understand the factors driving their business....
Microsoft Exchange Server 2003 (HP Technologies)
Microsoft Exchange Server 2003 (HP Technologies)

This text provides thorough coverage of implementation, migration and management issues for Exchange 2000 and 2003, all backed up by best practices developed by HP, Microsoft’s only world-wide Prime Integrator for Exchange.

The new edition features key updates based on practical experience of working with Exchange 2000 since its...

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