If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.
Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve.
Identifying customer vs user problems is an enterprise project manager’s main challenge
Effective collaboration requires in-depth knowledge of the organization
Analyzing data is key to understanding why users buy and retain your product
Having experience in the industry you’re building products for is valuable
Product longevity depends on knowing where the industry is headed
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Getting a Coding Job For Dummies
Your friendly guide to getting a job in coding
Getting a Coding Job For Dummies explains how a coder works in (or out of) an organization, the key skills any job requires, the basics of the technologies a coding pro will encounter, and how to find formal or informal ways to build your skills. Plus, it paints a picture...
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