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Building Products for the Enterprise: Product Management in Enterprise Software


If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market.

Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve.

Explore why:

  • Identifying customer vs user problems is an enterprise project manager’s main challenge
  • Effective collaboration requires in-depth knowledge of the organization
  • Analyzing data is key to understanding why users buy and retain your product
  • Having experience in the industry you’re building products for is valuable
  • Product longevity depends on knowing where the industry is headed
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Color Atlas of Dermatopathology (Dermatology: Clinical & Basic Science)
Color Atlas of Dermatopathology (Dermatology: Clinical & Basic Science)

This outstanding dermatopathology atlas emphasizes the correlation of pathological findings with clinical presentations and presents a reader-friendly approach to the diagnosis and interpretation of skin biopsy results. With an abundance of color clinical and histologic photographs, and descriptions of numerous dermatological diseases and...

Empirical Methods and Studies in Software Engineering: Experiences from ESERNET
Empirical Methods and Studies in Software Engineering: Experiences from ESERNET
Nowadays, societies crucially depend on high-quality software for a large part of their functionalities and activities. Therefore, software professionals, researchers, managers, and practitioners alike have to competently decide what software technologies and products to choose for which purpose.

For various reasons, systematic empirical...

Mathematics for 3D Game Programming and Computer Graphics, Second Edition (Game Development Series)
Mathematics for 3D Game Programming and Computer Graphics, Second Edition (Game Development Series)
This completely updated second edition illustrates the mathematical concepts that a game programmer would need to develop a professional-quality 3D engine. Although the book is geared toward applications in game development, many of the topics appeal to general interests in 3D graphics. It starts at a fairly basic level in areas such as vector...

The Analytic Art (Dover Books on Mathematics)
The Analytic Art (Dover Books on Mathematics)
This historic work consists of several treatises that developed the first consistent, coherent, and systematic conception of algebraic equations. Originally published in 1591, it pioneered the notion of using symbols of one kind (vowels) for unknowns and of another kind (consonants) for known quantities.

Fran90is Viete was born in
Pentaho Analytics for MongoDB
Pentaho Analytics for MongoDB

Together, Pentaho and MonoDB can provide the complete solution for storing, processing, and visualizing data. This user-friendly guide will soon have you configuring Pentaho Business Analytics to talk to MongoDB for great results.


  • This is a step-by-step guide that will have you quickly creating...
CompTIA Network+ (N10-004) Cert Guide
CompTIA Network+ (N10-004) Cert Guide

Learn, prepare, and practice for exam success

  • Master every topic on the newest 2010 Network+ exam.
  • Assess your knowledge and focus your learning.
  • Get the practical workplace knowledge you need!

Start-to-finish Network+ preparation from...

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