Home | Amazing | Today | Tags | Publishers | Years | Account | Search 
Click: What Millions of People Are Doing Online and Why it Matters

Buy

What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click, Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are.

As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.

About the Author

BILL TANCER was named one of the twelve people to watch by TVWeek. As the general manager of Global Research at Hitwise, an online competitive intelligence company, he has access to the best data regarding Internet usage and the tools with which to properly analyze it. In addition to his weekly column, "The Science of Search," on Time.com, he has been interviewed and quoted widely in the press and on television and radio. He lives in San Francisco.

(HTML tags aren't allowed.)

Secure Semantic Service-Oriented Systems
Secure Semantic Service-Oriented Systems

As the demand for data and information management continues to grow, so does the need to maintain and improve the security of databases, applications, and information systems. In order to effectively protect this data against evolving threats, an up-to-date understanding of the mechanisms for securing semantic Web technologies is...

Behavioral Biometrics For Human Identification: Intelligent Applications (Premier Reference Source)
Behavioral Biometrics For Human Identification: Intelligent Applications (Premier Reference Source)
Automatic biometrics recognition techniques are becoming increasingly important in corporate and public security systems and have increased in methods due to rapid field development. Behavioral Biometrics for Human Identification: Intelligent Applications discusses classic behavioral biometrics as well as collects the latest...
Beginning 3D Game Programming
Beginning 3D Game Programming
There are many programming hobbyists who write 2D games but there are far fewer that grasp the concepts of 3D programming. Although there are also quite a few "game development" books on the market, few deal with 3D game development. Those that do are mainly aimed at advanced readers. This book will provide a practical, example driven...

MCSE Exam 70-296 Study Guide and DVD Training System
MCSE Exam 70-296 Study Guide and DVD Training System
So you want to be a Microsoft Certified Systems Engineer for Windows Server 2003? Not a bad idea.To stay competitive in today’s competitive IT world, you must not only possess the knowledge necessary to do your job, but you must also be able to prove to your employer (or potential employer) that you have the abilities and knowledge.The best...
Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line
Building Reputational Capital: Strategies for Integrity and Fair Play that Improve the Bottom Line

In the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to taking the high road--the only path that leads to...

Software Project Survival Guide
Software Project Survival Guide
Targeted at managers (from the top of organizations down through technical leads), McConnell's book provides a blueprint for a successfully managed project; the postulated development effort involves "3 to 25 team members and schedules of 3 to 18 months." At 288 pages, the book could be thinner, but it's easy enough...
©2019 LearnIT (support@pdfchm.net) - Privacy Policy