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Since color is such a important part of graphic design, designers need the most up to date as well as the most fundamental, information on the subject to have the tools needed to use color effectively. From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.
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 Information Systems Development: Asian Experiences
Information Systems Development (ISD) progresses rapidly, continually creating new challenges for the professionals involved. New concepts, approaches and techniques of systems development emerge constantly in this field. Progress in ISD comes from research as well as from practice.
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As more and more people move towards adoption of Agile practices, they are looking for guidance and advice on how to adopt Agile successfully. Unfortunately many of the questions they have such as: "Where do I start?", "What specific practices should I adopt?", "How can I adopt incrementally?" and "Where can... | | Economics: Principles and Applications
Because issues of policy and real applications are critical to the principles of economics course, acclaimed economists Hall and Lieberman have made the latest edition of their cutting-edge text as current as today's headlines, giving students a real-world, up-to-the-minute overview that presents economics as a unified discipline. Taking... |
Marketing Automation For Dummies (Business & Personal Finance)
Multiply the effectiveness of your campaigns with marketing automation
Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking... | | PHP 5 E-commerce Development
The popularity of online shopping has increased dramatically over the past few years. There are plenty of options available if you not are planning to build your own e-commerce solution but sometimes it's better to use your own solutions. It may be easy to find an e-commerce system but when it comes to extending it or using it you might... | | Microsoft Office 2007: Introductory Concepts and Techniques, Windows XP Edition
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